University Salsa Club Merch
The University Salsa Club is a Contracted Independent Organization (CIO) at the University of Virginia that brings students together over a love for latin dance styles. I was a member of the club’s traveling Performance Team in undergrad. Their merchandise was long overdue for a refresh after many years of ordering the same simple shirt designs.
I talked to members of the club and collected their ideas for graphic designs and products. It was important to me that Salsa Club have visually appealing merch with some cohesiveness, as well as a very recognizable image on UVA’s Grounds. I have also designed shirts and promotional materials for club events, such as Salsa Fest 2022 and the 2023 Fall Showcase.
My designs have since defined the club’s visual brand on the newsletters, website, and social media.